15 May - Human Rights - UNICEF launches the Believe in Zero campaign

In today’s show, we spoke to Kate Pawelczyk - UNICEF spokesperson. We were talking about the Believe in Zero Campaign. UNICEF is calling on all South Africans to unite behind the goal of zero violence against children. In the run up to Child Protection Week (which runs from the 28th of May to the 3rd of June), the newly launched campaign will highlight the role that everyone – not only the authorities – has to play in the protection of children. It is reported that, there are more than 54,000 reported crimes against children in 2010/2011, with sexual offenses making up about half of that figure, and these types of crimes are grossly under reported. With a strong presence in South Africa, UNICEF is a leading global advocate for children and believes that nurturing and caring for children are the cornerstones of human progress. UNICEF is driving the Believe in Zero initiative online. A specially designed Facebook app urges people to express their support, upload photos or videos, post messages and engage their networks on the goal of zero child abuse. Among those people who share their views through the app, one passionate supporter will be given the chance to take a field trip with UNICEF to see first-hand how the organisation works with partners – and children themselves – towards the fulfillment of child rights. If you would like to find out more about the Believe in Zero Campaign visit www.unicef.org.za or join the conversation on Facebook and Twitter 

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