Department of Transport and Public Works launches Safely Home Road Safety Reward Campaign

We also heard from Siphehlise Dube - From the Western Cape Department of Transport and Public Works . We were talking about their Safely Home Road Safety Reward Campaign that was launched yesterday. The Western Cape Government’s Safely Home initiative, led by Robin Carlisle, Minister for Transport and Public Works, is aimed at reducing the number of people killed on the province’s roads by 50% by the end of 2014. Thus far the programme has led to a 28% reduction in road fatalities in just under three years. This year’s campaign is aimed at rewarding motorists for good behaviour on our roads over the festive season as the province will be offering a cash opportunity to vehicle owners and drivers who remain fine-free over the festive season. Two cash prizes of R25 000 is up for grabs to qualifying drivers whose vehicles are registered in the province as all motorists in the province are automatically entered into the draw, and winners will be drawn from those who meet set criteria and ensure that their details on the National Traffic Information System (eNaTiS) are correct and up to date. There will be two draws to determine the winners, one on December, 24 and the other very early in the New Year. In order to stay eligible for the prize all motorists must ensure that they: Do not speed, drink and drive, Are mindful of pedestrians, Do not use cellphones while driving and Ensure that they buckle up, and most importantly that children in the vehicle are buckled up. Safely Home is based on the four E's of road safety namely Enforcement, Education, Engineering and Evaluation since its recognised as best international practice by the United Nations.

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