Building own brand - why do it!

We closed off the show with an interview with Jenny Handley – Brand Strategist. We were talking about personal branding. According to Tom Peters, we are CEOs of our own companies: Me Inc. He says to be in business today, our most important job is to be head marketer for the brand called you. Is it said that by branding yourself effectively you will establish yourself as an expert in your chosen field, Build a solid reputation within your industry and Increase your notoriety and improve your perceived value in the marketplace. Jenny helped us understand the importance of branding. For more information about Jenny’s services contact her offices on (021) 686 0287 or visit www.jennyhandleypromotions.co.za

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